Signage and Visual communication

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Why should you integrate signage into your visual communication?

Signage is increasingly becoming a priority for companies wishing to promote themselves or reinforce their brand image. It is one of the essential means of internal and external visual communication.

Corporate signage refers to all the means and tools used to inform or guide customers and employees around company premises. Good signage can create or influence not only customers, but also passers-by. It's less expensive than ordinary advertising.

It comprises several elements, including directional, floor, reception and sanitary signage....

To make it easier to find your way around a building with several floors, it's essential to indicate the floor numbers and what's on each floor, so that visitors and employees don't get lost.

Among the internal and external signage means that a company can use, we find:

• Floor-indicating signs: usually stuck to walls to show passers-by which floors they are on. They can be stuck to the wall opposite the exit to show passers-by that the exit is on your left or right.
  
• Building nameplate sign: this is a personalized board, otherwise known as an entrance sign, on which the nameplates (containing essential company information) of each business located on the entrance building are affixed.
• Interior signage: this is a type of communication that facilitates the circulation of people within a company: employees, suppliers, customers, visitors. It can take the form of display panels, floor stickers, maps, etc.
• Outdoor signage: a set of communication tools designed to indicate a company's presence. Its purpose is to inform customers about products and services. It can take the form of advertising signs, totem poles, digital screens...

As well as other signage such as Urban, Road safety nameplates, Emergency nameplates, Room and office nameplates..... Etc.

Our agency PUB INDUSTRIE Marrakech manufactures and installs these signs to give taste and a good visual image in your companies / buildings.