Pharmacy advertising signs

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Why make an advertising sign? What are the types? And how to choose the right advertising?

• Make an advertisement for my pharmacy.

Pharmacies also have the right to use certain advertising processes, but this freedom is governed by legal rules which aim to protect patients and prohibit undermining the free choice of customers. But certain other types of advertising are authorized, such as billboard advertisements of which there are several forms, for example the totem; the cross ; the crescent and the caduceus…

Another type of promotion that we find a lot inside the pharmacy is the price reduction; adding additional products; vouchers and free trials. And to develop the presence of your pharmacy on the web, there are a lot of choices; create and run a page in the name of the pharmacist on social networks this can build a relationship with patients, having a website is a highly recommended idea also to be able to share medical and pharmaceutical advice as well as information about your pharmacy such as location ; opening hours or existing promotions. We can also put graphic product supports such as packaging or price labels; maybe envelopes; business cards or calendars…

In this article, we will see the most used type of advertising which is the sign published on the street which takes several forms which we will deal with immediately and this serves to inform passengers of the existence of the pharmacy in the surrounding area.

• Types of advertising signs.

The first type to see is the advertising panel, a signage tool that is installed directly at the top of the pharmacy door. And it is a reference advertising medium par excellence. It exists in different models and formats, whether it is a simple advertising panel; luminous ; double-sided and mechanical or digital panel.

The second type is the pharmacy totem, which is often attached to the entrance to the pharmacy inside or outside in a normal or digital version and which is very useful for disseminating a logo or a pharmacy point of sale. So to complete the communication device you can opt for a totem measuring 5 meters with an elegant design and lighting at night, which can be seen from afar, it allows you to attract the attention of customers, inform them and direct them towards you, then its installation outside signals its presence. There is a very wide choice of totems with different materials and shapes: Fixed or mobile; curved or flat; bright or normal. This type of signage has many qualities such as saving space; the ease of adaptation, plus it is an excellent POS tool.

The third type is the green cross and the green crescent, these are two of the best known emblems in the world, for the green cross is more used in Western countries in Europe and in Canada too, especially after having been the symbol of the order regular clerics for illnesses, its color was red but after 1864 the green color gradually established itself Because it recalls medicinal plants and for political and religious reasons too. The green crescent is also a symbol equivalent to that of the green cross; except that the latter is spread to the Arab Islamic world because according to some research the crescent is also a symbol of Islam. So the two emblems continue to represent the medical and pharmaceutical aspect with excellence.

The fourth type is the Hygieian cup or the Hygieian caduceus which takes the form of a snake coiling around a cup. We find the meaning of this emblem in Greek mythology and precisely in the story of hygeia or hygea (the daughter of Aesculapius the god of medicine) and who is the goddess of health, cleanliness and hygiene. According to several versions, Hygeia used to give water to her father's serpent in the great temple of Epirudes, and then she became famous among the Greeks as a powerful goddess who watches over the health of living beings. And the snake that accompanied him is the symbol of medicine and life, it comes from the earth and the depths of the soil, and he discovered all the medicinal plants as well as the secrets and mysteries of life and death. Other schools symbolize it as being the patient who has the choice to take part or not in medicine to treat himself (take care of himself and his well-being).

To conclude we can indicate that the manufacturing of these signs has evolved greatly and rivals the imagination, today we find electronic models programmed from a computer and which give the time and temperature. And so after having seen all the types of pharmacy advertising signs, we find that the dominant criteria are visibility and clarity, the pharmacist must choose a sign with clear information and clear and simple typography for the maximum 'impact.