Opening a New Shop Soon? Here’s Your Essential Signage Checklist

• Partager

Opening a store is about more than just finding a space and decorating it. One of the most overlooked — but absolutely essential — parts of launching your business is your signage.

In Marrakech, where there’s lots of competition and people are constantly distracted, good signage makes all the difference between a store that gets noticed… and one that gets ignored.

Here’s a simple and practical checklist to help you make sure your shop is ready to be seen, understood, and visited from day one.

1. A Clear and Visible Outdoor Sign

Your sign is the first impression people will have of your business. You might have a beautiful storefront, but without a clear and well-placed sign (preferably with lighting), you’ll lose foot traffic.

• Store name readable from a distance
• Good contrast between colors
• Built-in lighting if you’re open at night
• Placement that follows local rules
• Durable material (sun, wind, dust resistant)

Pub Industrie Tip: Use strong materials like aluminum dibond or plexiglass with LED lighting for long-lasting results.

2. An Information Panel

Place a small sign near your entrance with useful info for your customers, such as:

• Opening hours
• Phone or WhatsApp number
• Social media links
• Payment options
• Business registration number (if needed)

3. Clear Indoor Signage

Once inside, customers should know where to go. Even in small shops, a few signs can improve the experience:

• Simple directions: “Cashier,” “Fitting Room,” “Exit,” “Toilets”
• Arrows to guide movement
• Health & safety signs (if still needed)
• Neat promotional posters

4. Storefront Window & Stickers

Your window is what draws people in. Consider using:

• Adhesive letters for temporary offers or messages
• Wall stickers like “Sale,” “Opening Soon,” “New”
• Privacy or sun protection films (if needed)

Tip: Don’t overcrowd your window. Keep it clean so your sign and products stand out.

5. A Totem or Outdoor Sign (If Possible)

If your shop is set back from the road or in a busy complex, a totem or directional sign can help guide customers:

• Custom design with your colors
• Weather-resistant materials
• Visible for pedestrians and cars

At Pub Industrie Marrakech, we help shop owners and entrepreneurs design, produce, and install all their signage needs. From storefront signs to window graphics and totems, we create professional, eye-catching displays that speak to your customers.