Kakemono or Totem ?

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Are you in the midst of preparing an event or advertising campaign and wondering which medium to choose to highlight your message? Kakemono or totem, both are popular options, but each has its own specific features. Pub Industrie will help you make the right choice to maximize the impact of your communication.

What is a kakemono or flag panel?

A kakemono or flag panel is a traditional Japanese visual communication medium, often used for advertising displays. It takes the form of a hanging scroll that can be placed against a wall or panel. It's usually made of canvas or paper, with a design that can be customized to suit your needs.

Advantages of the Kakemono or flag panel :

Easy to transport and install: Lightweight and often retractable, it's simple to transport and set up.

Easy to change the visual: the Kakemono or flag panel is a suspended canvas panel which gives the possibility to change the Visual if needed.

Elegant aesthetics : Its refined design and vertical presentation attract the eye and add a professional touch.

Versatility: Ideal for events such as trade shows, conferences or exhibitions where space is limited.

What is a Totem?

A totem is a more modern communication medium, often made up of rigid panels mounted on a base. They can be used both indoors and outdoors to display information, promotions or advertising messages. Totems are generally larger than kakemonos, and can be customized in terms of shape and size.

Totem benefits :

Increased visibility: Thanks to their size and structure, totems are highly visible, even from a distance, making them ideal for attracting attention in large spaces or busy locations.

Sturdiness: More durable than kakemonos, it stands up well to outdoor conditions and can support additional elements such as integrated lighting.

Design flexibility: Available in a range of formats and configurations, it can be adapted to a variety of advertising and signage needs.

Kakemono vs. Totem: Which is the best choice for you?

1. Nature of event :

Kakemono or Flag Panel: Perfect for temporary events or exhibitions where you need a lightweight, easy-to-install support.

Totem: Ideal for fixed locations or large-scale events where maximum visibility is required.

2. Budget :

Kakemono or flag board: Generally less expensive, this is an economical solution for temporary displays.

Totem: More expensive, but offers a better return on investment for long-term campaigns or in highly visible environments.

3. Durability :

Kakemono or Flag Panel: Less durable, but sufficient for temporary or occasional use.

Totem: More resistant and designed to last, particularly suitable for permanent or semi-permanent installations.

4. Aesthetics and Visual Impact :

Kakemono: Adds an elegant, traditional touch, perfect for a refined or cultural environment.

Totem: Offers an imposing, modern presence, attracting attention from afar and suited to more contemporary environments.

Whether you choose a kakemono or a totem will depend on your specific communication and advertising needs. At Pub Industrie Marrakech, we offer tailor-made solutions for each of these media. Our team of experts is here to advise you and help you make the right choice for your event or campaign.