Everything you need to know before choosing your advertising sign

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Guide to choosing your advertising sign

What is a sign?

A commercial sign is an external, visible sign used to identify and locate a company or establishment. It contributes greatly to a company's image and can be an important aspect of marketing, playing a crucial role in advertising and promotion.

More precisely, the advertising sign is a shape, an image, a logo, the name of company X, or a description. It is always affixed to a building, or sometimes to a plot of land, and its purpose is to indicate the company's activity.

Signs help customers locate a place or find it easily. Rules on location and size apply to commercial signs, and prior authorization is sometimes required.

A sign is not compulsory, but it is necessary for social reasons (people pay attention to signs when they are large and clear), aesthetic reasons (they add beauty and a special, personalized look to the company's facade), and commercial reasons (they attract the attention of new customers), which adds to earnings and profits.

Sign ideas and types:

Our sign-making workshop in Marrakech offers you the best quality signs. Among the types of signs we manufacture to create life in the facade of your businesses:

Surface-mounted sign: this type of sign is placed flat on the company's facade, in the form of either a luminous or non-illuminated box, or sealed letters (cut-out letters or boxes) in the wall. The sign must not protrude beyond the wall on which it is mounted. (Banner sign)

Flag-type sign: this sign is placed perpendicularly on the building façade, and is usually at the top to make it clearer and more eye-catching. They come in a variety of shapes (square, circle, rectangular, etc.) and can also be illuminated.

Roof sign: this sign is placed on the roof of the building. The installation of this type of sign is subject to a few specific rules regarding measurements. For example, the sign may not exceed 6 m if the building is more than 15 m high, and may not exceed 3 m if the building is less than 15 m high.

Ground-mounted sign: this sign is installed on a mast or on a stand. It's ideal for buildings that don't face directly onto the public highway, because it's visible to pedestrians and motorists. They can be single- or double-sided. However, this type of sign is subject to strict regulations, and is sometimes prohibited in certain urban areas.

Choosing a sign:

The first thing to do before choosing the right sign for your business is to consult experts like our agency Pub Industrie Marrakech. First, you tell us about the location where you'll be running your business, give us the exact information about the choice of colors and the building where your company is located, then we'll suggest the best quality, long-lasting signs to suit your image.

To choose a sign, you first need to know what type of sign is right for your company's building. For example, as we've already mentioned with regard to roof signs, the first thing to consider is whether the height of the building can support a 6 m sign, or only 3 m if your building is no more than 15 m high.

For a flag sign, you need to know whether placing it perpendicular to your building and at the top will make it visible to people or not.

For applique signs, your company's name must not extend beyond the wall where the sign will be placed flat or the letters will be sealed, as this is one of the conditions for the execution of this type of sign.

For floor signs, you need to put them in a place that doesn't face directly onto the public highway. And you also need to be aware of the regulations where your business is located.

When choosing a sign, the first thing to consider is its durability. The sign must be made of resistant materials suited to your use.

The best illuminated signs:

You need to choose the right type of illuminated sign to achieve its required purpose. To choose the best illuminated sign, you first need to consult experts in the field like our agency, Pub Industrie Maroc.

We can point you in the direction of materials that are perfectly suited to your needs and the visual effect you wish to achieve. For example, these materials include LED illuminated signs, LED advertising signs, illuminated sign letters, dot-illuminated “bezel” signs....

In general, the best illuminated sign depends on its use, its purpose, and the intensity of the lights in the area where the sign will be installed.

What is the purpose of a sign?

A sign is part of a company's marketing strategy, part of its promotion and advertising. It also represents the company's external image. It is also one of the tools with which the company communicates with its customers and visitors; it enables them to find their way easily to company premises, and can also be used to provide brief practical information.

Signs attract the attention of potential customers and improve customer visibility. They also help to identify your business and make it stand out from the crowd. Signs are also a way of personalizing your business to your own image.

At Pub Industrie, we guarantee you top-quality signs that serve their ultimate purpose of attracting the attention of visitors and your potential customers.

Sign prices:

Sign prices are highly variable, depending on measurements and choice of materials, as well as fixing solutions and type of sign.

The price of a sign can vary from 300 euros to 3000 euros.

The price of a letter sign depends on its design: the desired visual aspect, materials, size, thickness and number of letters to be placed.

And the price of illuminated signs is also variable, as the text can scroll or an animation be activated in the case of LEDs, for example. In this case, the price of the sign varies according to its size and the number of colors available.

At Pub Industrie Marrakech, the best quality at the best price!