ALL ABOUT ADVERSTING TOTEMS

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Nowadays, digital communication is becoming more and more widespread, and getting known on social networks has become simple and accessible to all.

However, traditional communication also offers brand awareness services through the installation of LED and LCD screens in billboards, illuminated signs and advertising totems, as detailed below:

Definition of a totem pole:

An advertising totem is an advertising medium used to present your company on the public highway. It's a large-format printed sign. It's generally vertical in shape, and can be used to communicate on two distinct sides. Its purpose is to attract, orient and inform visitors. It's a tool for both outdoor and indoor advertising, with messages in the form of images, text or logos.

Advantages and features of advertising totems:

• The imposing size and strategic location of totems guarantee maximum visibility, allowing your message to stand out from the surroundings.

• The totems' grandiose format and vivid colors create a striking visual impact, capable of attracting the attention of passers-by, even temporarily.

• They can similarly be used to broadcast a variety of messages, whether for promotions, events, product launches, or even directional or corporate information.

• They're made from hard-wearing materials that are both durable and weather-resistant, guaranteeing a long-lasting display of your message.

• Compared with other advertising media, totem poles offer excellent cost-effectiveness, high impact and long life.

Types of advertising totems :

• Digital advertising totems: For dynamic, interactive content, such as videos or animations. These types of totems are generally used by restaurants and shops, sports clubs and drugstores. Their strength lies in their ability to display attractive offers and visuals in dynamic images, 24 hours a day.

• Information totems: for communicating useful information, such as maps, timetables or public services. On the digital front, daily displays are often used in hospitals, clinics and doctors' surgeries. A free-standing totem can also be used when a high volume of information is required.

• Monolithic totem: a classic, simple and effective. Used by stores and agencies, it's usually used to inform passers-by of the store's location.

• Double-sided totems: to broadcast two different messages. They are mostly double-sided, as they are placed perpendicular to the direction of traffic.

• Triangular totems: for original, attractive signage. They are frequently requested by establishments seeking to enhance their appeal to passengers.

• Illuminated totems: for optimum visibility day and night. Lighting solutions for totems are available using solar panels; otherwise, the use of an electrical power supply can complicate the task of positioning the totem to broadcast dynamic, interactive messages.

• Digital totem: for dynamic, interactive messages. Equipped with operating systems such as Windows and others. It's also equipped with a touch solution for enhanced interactivity.

• Directional totem: to guide your customers to your point of sale. It can contain several directional plates that direct the target to several displays.

• Customized totems: for unique communication that reflects your image. Its design and format can follow the shape of your logo and the silhouette of your products or other branded materials.

• Fixed or mobile totems: for durable installation and flexible, adaptable communication. It's the ideal solution for stores whose location doesn't allow them to be installed on the ground.

• Curved or flat totems: for an elegant, modern design and a cost-effective solution. It's the most popular on the market for its aesthetics and attractiveness.

• Aluminum totem poles: for superior weather resistance. Typically used in coastal towns, they offer both strength and durability, as well as a better finish.

• Inflatable totems and Sky dancers: for lightweight, cost-effective communication. Inflatable totems are fixed, while Sky dancers move and animate. Much in demand at events, car showrooms and large shopping malls and parks.

Advertising totems by location:

Indoor totems:

• Advantages: sleek design, adaptable to different interior styles and affordable.
• Disadvantages: less visible than outdoor totems, limited impact inside the building.

Outdoor totems :

• Advantages: high visibility, high impact, wide choice of formats and materials.
• Disadvantages: higher cost, exposed to the elements, stricter regulations.

Advertising totems by attachment:

Fixed totems :

• Advantages: sturdy, durable, large display surface.
• Disadvantages: complex installation, less adaptable to changing environments.

Mobile totems :

• Advantages: easy to transport and install, adaptable to different events.
• Disadvantages: less robust than fixed totems, with a smaller display surface.

Advertising totems by display:

One-sided advertising totems:

• Advantages: economical solution, clear, concise message.
• Disadvantages: visibility limited to one side only.

Double-sided advertising totems:

• Advantages: double the display surface, message visible from two sides.
• Disadvantages: higher price than single-sided totems.

Advertising totems by lighting:

Illuminated totems :

• Advantages: visible day and night, attention-grabbing, high-impact results.
• Disadvantages: higher energy consumption, higher prices than non-illuminated totems.

Non-luminous totems :

• Advantages: an economical and more environmentally-friendly solution.
• Disadvantages: less visible at night, lower impact.

For the design and manufacture of this type of totem sign, we carry out a meticulous project study based on your advertising needs and expectations. In addition, we process this information with our specialized teams, and propose the ideal supports for your business sector.

For the manufacture of an advertising totem for a store, an illuminated totem for a gallery or any other type of business, you have a single point of contact. Creativity, responsiveness and commitment are our top priorities.

Pub Industrie, manufacturer of totems for a possible project, design and manufacture of advertising totems in Marrakech, fixed or mobile, single or double-sided, do not hesitate to contact us.