4 mistakes to avoid when designing your advertising totem pole

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Have you decided to invest in an advertising totem to boost your visibility? Excellent initiative! But be careful, the design of a totem is not to be taken lightly. A poorly designed totem can not only fail to achieve your objectives, but also harm your brand image. With Pub Industrie, specialist in advertising signs, let's avoid together these 5 classic mistakes that could compromise your project.

Mistake N°1: Underestimating the importance of design

An outdoor totem is much more than a simple plaque. It is your visual ambassador. For this reason, having a dull, too busy or poorly adapted design for your target will go unnoticed. Aesthetics are essential to capture attention and convey your message effectively.

Example: Let's take the example of a company specializing in organic products that opts for a design that is too industrial and austere. The contrast between the brand image and the visual of the totem risks disturbing the potential customer.

Pub Industrie Marrakech, is full of designers and graphic designers experienced in the design of totems and advertising panels.

Mistake N°2: Neglecting readability

Your illuminated or non-illuminated advertising totem must be visible from afar and easily readable. Unsuitable typography, a font size that is too small or low contrast will make your message unreadable, even up close.

Example: A totem installed on a busy road with text that is too small and a color too close to that of the background. Motorists will not be able to decipher the message, even when slowing down.

Mistake N°3: Choosing an inappropriate location

The location of your totem is crucial for its visibility. An outdoor advertising totem placed in a place that is not very busy or obstructed by other elements will be useless.

Example: A company installs its signage totem at the back of its building, hidden by trees. The totem is therefore invisible from the main street.

Mistake N°4: Forgetting the sustainable dimension

A totem is a long-term investment. Poor quality material, fragile design or poorly executed installation can quickly degrade your totem and force you to replace it prematurely.

Example: A thin PVC totem deforms under the effect of the sun and wind after a few months. Your company's image suffers.

By avoiding these 4 mistakes, you ensure that you design an effective advertising totem that enhances your brand image and will generate traffic to your company.

To learn a little more about choosing a totem, you must also know certain conditions:

The choice of colors: Colors have a significant psychological impact. Choose them according to your visual identity and the emotion you want to arouse.

Lighting: Suitable lighting can highlight your totem, especially at night.

Maintenance: A well-maintained totem retains all its effectiveness over time.

Creating an advertising totem is an important step in your communication strategy. By taking the time to think carefully about your project and by being supported by professionals, you will obtain a result that meets your expectations.

So, ready to create a totem that will get people talking about you? Pub Industrie Maroc is always available to advise its customers, support them throughout the project, manufacture and deliver while respecting the deadlines assigned.